Bachelor in Graphics & Multimedia
Get Industry-Ready with a Bachelor in Graphics & Multimedia Design
Pursue a Bachelor in Graphics & Multimedia at IAD Kerala. Gain practical design skills, multimedia expertise, and job-ready training for creative careers.
Key Highlights of the Program
The Bachelor in Graphics & Multimedia is structured to meet both industry requirements and vocational education standards, ensuring students gain real-world skills alongside a recognised undergraduate qualification. Each year of the 3-year degree programmes is a stand-alone certification aligned with the National Skills Qualifications Framework (NSQF)/National Credit Framework (CrF) at levels 4.5 for the first year, 5 for the second year, and 5.5 for the third year. Bachelor’s Degree is recognised by UGC and at par with other Bachelor’s Degrees for Competitive Examinations Conducted by UPSC/SPSC/SSC, and recognised across national and international universities
Key highlights of the program include:
Undergraduate integrated degree focused on job-oriented creative skills
Strong foundation in graphic design principles, typography, colour theory, and layout
Training in multimedia design, including digital graphics, motion, and visual media
Exposure to branding, advertising, and digital communication workflows
Hands-on projects aligned with real-world creative briefs and media requirements
Progressive portfolio development across all semesters
Industry-relevant curriculum designed for employment, freelancing, and creative entrepreneurship
Career guidance and placement support for design studios, agencies, and media companies
This program ensures students graduate with both a recognised degree and practical design competence.
What will you learn?
Overview
| Semester | Course Code | Course Title | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 1.1 | Functional English I | 6 | 0 | 6 | 90 |
| GE 2.1 | Personal Grooming | 2 | 0 | 2 | 30 | |
| GE 3.1 | Computing Skills Course I | 4 | 0 | 4 | 60 | |
| MEV01 – 111 | Introduction to Multimedia Development | 2 | 0 | 2 | 30 | |
| MEV01 – 112 | Introduction to Design and Graphic Design | 2 | 0 | 2 | 30 | |
| MEV01 – 113 | Advanced Graphic Design | 2 | 0 | 2 | 30 | |
| MEV01 – 114 | Vocational Practical I | 0 | 12 | 12 | 360 | |
| 2 | GE 4.2 | Communication Skills I | 6 | 0 | 6 | 90 |
| GE 3.2 | Computing Skills Course II | 6 | 0 | 6 | 90 | |
| MEV01 – 121 | Typography | 2 | 0 | 2 | 30 | |
| MEV01 – 122 | Digital Video I | 2 | 0 | 2 | 30 | |
| MEV01 – 123 | Digital Video II | 2 | 0 | 2 | 30 | |
| MEV01 – 124 | Vocational Practical II | 0 | 12 | 12 | 360 | |
| 3 | GE 5.1 | Financial Literacy | 4 | 0 | 4 | 60 |
| GE 6.1 | Digital Literacy | 4 | 0 | 4 | 60 | |
| GE 7.1 | Basics of Legal and HR Policies | 4 | 0 | 4 | 60 | |
| MEV01 – 211 | Branding and Identity | 2 | 0 | 2 | 30 | |
| MEV01 – 212 | Modeling and Texturing | 2 | 0 | 2 | 30 | |
| MEV01 – 213 | Introduction to 3D Animation | 2 | 0 | 2 | 30 | |
| MEV01 – 214 | Vocational Practical III | 0 | 12 | 12 | 360 | |
| 4 | GE 1.2 | Functional English II | 6 | 0 | 6 | 90 |
| GE 8.1 | Basics of Accounting | 6 | 0 | 6 | 90 | |
| MEV01 – 221 | Art Direction | 2 | 0 | 2 | 30 | |
| MEV01 – 222 | Lighting and Rendering | 2 | 0 | 2 | 30 | |
| MEV01 – 223 | Advanced Animation | 2 | 0 | 2 | 30 | |
| MEV01 – 224 | Vocational Practical IV | 0 | 12 | 12 | 360 | |
| 5 | GE 4.2 | Communication Skills II | 4 | 0 | 4 | 60 |
| GE 9.1 | Health and Fitness | 4 | 0 | 4 | 60 | |
| GE 10.1 | Basics of Economics and Markets | 4 | 0 | 4 | 60 | |
| MEV01 – 311 | Information Design | 2 | 0 | 2 | 30 | |
| MEV01 – 312 | Motion Graphics I | 2 | 0 | 2 | 30 | |
| MEV01 – 313 | Motion Graphics II | 2 | 0 | 2 | 30 | |
| MEV01 – 314 | Vocational Practical V | 0 | 12 | 12 | 360 | |
| 6 | GE 11.1 | Enterpreneurship | 6 | 0 | 6 | 90 |
| GE 12.1 | Employment Readiness | 6 | 0 | 6 | 90 | |
| MEV01 – 321 | Navigation and Layout | 2 | 0 | 2 | 30 | |
| MEV01 – 322 | Basics of Web Design | 2 | 0 | 2 | 30 | |
| MEV01 – 323 | Advanced Web Design | 2 | 0 | 2 | 30 | |
| MEV01 – 324 | Vocational Practical VI | 0 | 12 | 12 | 360 |
Semester I
| No. | Course Code | Course | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 4.2 | Communication Skills I | 6 | 0 | 6 | 90 |
| 2 | GE 3.2 | Computing Skills Course II | 6 | 0 | 6 | 90 |
| Total GE | 12 | 0 | 12 | 180 | ||
| 3 | MEV01-121 | Typography | 2 | 0 | 2 | 30 |
| 4 | MEV01-122 | Digital Video I | 2 | 0 | 2 | 30 |
| 5 | MEV01-123 | Digital Video II | 2 | 0 | 2 | 30 |
| 6 | MEV01-124 | Vocational Practical II | 0 | 12 | 12 | 360 |
| Total Core | 6 | 12 | 18 | 450 | ||
| Grand Total | 18 | 12 | 30 | 630 | ||
| Semester II | ||||||
| Credits | Hours | |||||
| Total GE | 12 | 180 | ||||
| Core Theory | 6 | 90 | ||||
| Core Practical | 12 | 360 | ||||
| Total Core | 18 | 450 | ||||
| Total | 30 | 630 | ||||
Semester II
| No. | Course Code | Subject | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 1.1 | Functional English I | 6 | 0 | 6 | 90 |
| 2 | GE 2.1 | Personal Grooming | 2 | 0 | 2 | 30 |
| 3 | GE 3.1 | Computing Skills Course I | 4 | 0 | 4 | 60 |
| Total GE | 12 | 0 | 12 | 120 | ||
| 3 | MEV01-111 | Introduction to Multimedia Development | 2 | 0 | 2 | 30 |
| 4 | MEV01-112 | Introduction to Design and Graphic Design | 2 | 0 | 2 | 30 |
| 5 | MEV01-113 | Advanced Graphic Design | 2 | 0 | 2 | 30 |
| 6 | MEV01-114 | Vocational Practical I | 0 | 12 | 12 | 360 |
| Total Core | 6 | 12 | 18 | 450 | ||
| Grand Total | 18 | 12 | 30 | 570 | ||
| Credits | Hours | |||||
| Total GE | 12 | 180 | ||||
| Core Theory | 6 | 90 | ||||
| Core Practical | 12 | 360 | ||||
| Total Core | 18 | 450 | ||||
| Total | 30 | 570 |
Semester III
| No. | Course Code | Course | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 5.1 | Financial Literacy | 4 | 0 | 4 | 60 |
| 2 | GE 6.1 | Digital Literacy | 4 | 0 | 4 | 60 |
| 3 | GE 7.1 | Basics of Legal and HR Policies | 4 | 0 | 4 | 60 |
| Total GE | 12 | 0 | 12 | 120 | ||
| 3 | MEV01-211 | Branding and Identity | 2 | 0 | 2 | 30 |
| 4 | MEV01-212 | Modelling and Texturing | 2 | 0 | 2 | 30 |
| 5 | MEV01-213 | Introduction to 3D Animation | 2 | 0 | 2 | 30 |
| 6 | MEV01-214 | Vocational Practical III | 0 | 12 | 12 | 360 |
| Total Core | 6 | 12 | 18 | 450 | ||
| Grand Total | 18 | 12 | 30 | 570 | ||
| GE Theory | 12 | 180 | ||||
| Core Theory | 6 | 90 | ||||
| Core Practical | 12 | 360 | ||||
| Total Core | 18 | 450 | ||||
| Total | 30 | 630 |
Semester IV
| No. | Course Code | Course | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 1.2 | Functional English II | 6 | 0 | 6 | 90 |
| 2 | GE 8.1 | Basics of Accounting | 6 | 0 | 6 | 90 |
| Total GE | 12 | 0 | 12 | 180 | ||
| 3 | MEV01-221 | Art Direction | 2 | 0 | 2 | 30 |
| 4 | MEV01-222 | Lighting and Rendering | 2 | 0 | 2 | 30 |
| 5 | MEV01-223 | Advanced Animation | 2 | 0 | 2 | 30 |
| 6 | MEV01-224 | Vocational Practical IV | 0 | 12 | 12 | 360 |
| Total Core | 6 | 12 | 18 | 450 | ||
| Grand Total | 18 | 12 | 30 | 630 | ||
| GE Theory | 12 | 180 | ||||
| Core Theory | 6 | 90 | ||||
| Core Practical | 12 | 360 | ||||
| Total Core | 18 | 450 | ||||
| Total | 30 | 630 |
Semester V
| No. | Course Code | Course | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 4.2 | Communication Skills II | 4 | 0 | 4 | 60 |
| 2 | GE 9.1 | Health and Fitness | 4 | 0 | 4 | 60 |
| 3 | GE 10.1 | Basics of Economics and Markets | 4 | 0 | 4 | 60 |
| Total GE | 12 | 0 | 12 | 180 | ||
| 4 | MEV01-311 | Information Design | 2 | 0 | 2 | 30 |
| 5 | MEV01-312 | Motion Graphics I | 2 | 0 | 2 | 30 |
| 6 | MEV01-313 | Motion Graphics II | 2 | 0 | 2 | 30 |
| 7 | MEV01-314 | Vocational Practical V | 0 | 12 | 12 | 360 |
| Total Core | 6 | 12 | 18 | 450 | ||
| Grand Total | 18 | 12 | 30 | 630 | ||
| GE Theory | 12 | 180 | ||||
| Core Theory | 6 | 90 | ||||
| Core Practical | 12 | 360 | ||||
| Total Core | 18 | 450 | ||||
| Total | 30 | 630 |
Semester VI
| No. | Course Code | Course | Theory Credits | Practical Credits | Total Credits | Total Hours |
| 1 | GE 11.1 | Enterpreneurship | 6 | 0 | 6 | 90 |
| 2 | GE 12.1 | Employment Readiness | 6 | 0 | 6 | 90 |
| Total GE | 12 | 0 | 12 | 180 | ||
| 4 | MEV01-321 | Navigation and Layout | 2 | 0 | 2 | 30 |
| 5 | MEV01-322 | Basics of Web Design | 2 | 0 | 2 | 30 |
| 6 | MEV01-323 | Advanced Web Design | 2 | 0 | 2 | 30 |
| 7 | MEV01-324 | Vocational Practical VI | 0 | 12 | 12 | 360 |
| Total Core | 6 | 12 | 18 | 450 | ||
| Grand Total | 18 | 12 | 30 | 630 | ||
| GE Theory | 12 | 180 | ||||
| Core Theory | 6 | 90 | ||||
| Core Practical | 12 | 360 | ||||
| Total Core | 18 | 450 | ||||
| Total | 30 | 630 |
How You Will Learn at IAD
The Bachelor in Graphics & Multimedia is an integrated degree program designed to equip students with both a formal academic qualification and an advanced specialisation certificate. This unique structure enables students to gain in-depth knowledge while simultaneously developing practical, industry-relevant skills. Students have the flexibility to choose an advanced specialization program based on their individual career interests, allowing them to tailor their learning experience in alignment with their professional goals. This approach ensures that graduates are not only academically competent but also industry-ready, with up-to-date knowledge and hands-on expertise in their chosen field.
One of the key highlights of this program is its strong focus on employability. By effectively combining theoretical foundations with practical training, it prepares students to meet current industry demands with confidence. Furthermore, the program opens up multiple pathways, including opportunities for higher education, diverse career prospects across various industries, and the potential for a successful and rewarding professional future.
Upon successful completion of the program, students will be awarded a degree along with a higher specialization certificate.
Students learn through:
Structured classroom sessions that introduce design concepts and theory
Studio-based practical training focused on skill development and execution
Semester-wise projects that build from basic design tasks to complex multimedia assignments
Real-world simulations such as branding projects, digital campaigns, and multimedia content creation
Continuous evaluation through assignments, presentations, and portfolio reviews
This blended learning approach enables students to understand not only how to design, but also why design decisions matter in communication, branding, and media contexts.
Who Should Choose This Course
The Bachelor in Graphics & Multimedia is ideal for students who want a career-focused undergraduate degree in the creative field.
This program is suitable for:
+2 students from any stream interested in graphic design and multimedia
Students who prefer hands-on, skill-based learning over purely theoretical courses
Creative individuals passionate about visual communication and digital media
Learners aiming for early employability in design and media industries
Students planning to pursue higher studies in design, multimedia, or communication
The course is especially beneficial for those seeking a clear pathway from education to employment.
Career Opportunities After Course Completion
Potential Career Paths
Graduates of the Bachelor in Graphics & Multimedia Design are prepared for entry-level to mid-level roles across creative, media, and digital industries.
Graphic & Visual Design Careers
Graphic Designer
Visual Communication Designer
Branding and Identity Designer
Layout and Publication Designer
Multimedia & Digital Media Careers
Multimedia Designer
Motion Graphics Designer
Digital Content Designer
Video and Media Design Assistant
Advertising, Media & Marketing Roles
Creative Designer in Advertising Agencies
Social Media Creative Executive
Digital Marketing Design Executive
Freelance & Self-Employment Opportunities
Graduates can also work independently as:
Freelance graphic designers
Digital and social media content creators
Branding and visual design consultants
Multimedia designers for startups and small businesses
The vocational nature of the program supports both employment and self-employment pathways.
Frequently Asked Questions (FAQs)
What is a Bachelor in Graphics & Multimedia?
A Bachelor in Graphics & Multimedia Design is a skill-oriented undergraduate degree that combines academic learning with practical training in graphic design, multimedia, and digital communication.
How is a Bachelor in Graphics & Multimedia different from a regular degree?
A Bachelor in Graphics & Multimedia program focuses more on hands-on skills, industry exposure, and employability, while still awarding a recognised undergraduate degree aligned with vocational education frameworks.
Is this course suitable for students without a design background?
Yes. The program starts with design fundamentals and gradually advances to multimedia and professional applications, making it suitable for beginners.
Can I pursue higher studies after completing this course?
Yes. Graduates can pursue higher education in design, multimedia, visual communication, or related creative fields, depending on institutional eligibility criteria.
What is the duration of the Bachelor in Graphics & Multimedia course?
The course duration is 3 years, structured in accordance with UG and institutional guidelines, with progressive skill development across semesters.
